While the future is often uncertain, research suggests that tech predictions have an 86% accuracy rate. By building on past trends and observing the plans of the world's largest technology companies it is possible to get a pretty good idea of what is lying just around the corner. From an improved shopping experience to robot marketers there are plenty of things to be excited about when it comes to the eCommerce industry in the next 12 months. Whether you're a digital business looking to boost profits or a consumer craving an easy quick and fun online shop the role of technology is rapidly changing the world of eCommerce. Here are just some of the hottest trends to look out for.
Recreating a Positive Shopping Experience In the past, shopping was an event. It would require a whole day trip with the kids exploring brick and mortar stores and scouring the shelves for a bargain. Now more than one in ten retail transactions occur online and this figure is increasing every year. For many this has taken the joy out of shopping. Buying a new shirt is an experience akin to checking email or researching an essay; it's boring.