Most of us in the eCommerce space have likely had this thought one time or another. Building an elegant professional website that captures people's attention and that's appropriate for the type of business you're running is critical to the success of your company.
But what exactly is it about web design that's so important? From the perspective of a developer it's all about the client you give them what they want. Yet when you're the client how do you know what you want?
We can tell when a site is well-designed or not within seconds of looking at it. But then how does this design affect the business?
There are many different ways and to illustrate this we're going to look at how web design affects the value of your business.
At this point you may be asking yourself: why business value? Well there are two reasons. First a valuable business is a business worth owning. Businesses are worth more when they are more profitable and more efficient, which is exactly how we all want our companies to run. And second it's important to understand business value in case you decide to sell your company someday down the road. Life is unpredictable so it's important to be prepared.
Branding | Improved Conversions and Sales | Links, Shares and SEO
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